If you want to use YouTube as a business and marketing channel, rather than simply learn how to upload videos, YouTube Marketing: Grow Your Business with YouTube on Udemy offers a practical introduction to channel growth, video optimization, funnels, and advertising. Created by Phil Ebiner and Video School, the course was last updated in April 2024 and currently has a 4.5/5 rating from more than 1,400 ratings, with over 102,000 students enrolled.
What Does the Course Cover?
The course contains 7 sections, 64 lectures, and about 4 hours 57 minutes of video. It combines basic YouTube setup with marketing strategies designed to help businesses attract viewers and customers.
Key topics include:
- Setting up and optimizing a YouTube channel
- Creating videos on different budgets
- Growing subscribers
- YouTube keyword research
- Video SEO and optimization
- Marketing funnels
- YouTube Analytics
- YouTube advertising
- Retargeting website visitors
- Promoting products and services
- Improving video production
The course also covers YouTube cards, end screens, thumbnails, descriptions, tags, and other elements that can help improve video visibility and engagement.
Who Is This Course For?
Udemy positions the course for YouTubers, businesses, marketers, small businesses, online teachers, ecommerce businesses, and side hustlers who want to use YouTube to grow a brand or generate customers.
You don’t necessarily need an existing channel because the course includes lessons on starting one. A Google Ads account is required if you want to follow along with the advertising section.
What Are the Strengths?
The biggest strength is its business-focused approach. Instead of treating YouTube purely as a platform for gaining subscribers, the course connects videos with sales funnels, conversions, customer acquisition, and advertising.
The SEO section is also useful for beginners. It covers keyword selection and optimization of titles, descriptions, tags, captions, cards, and end screens.
Another advantage is the inclusion of YouTube Ads and retargeting. Learners interested in promoting products or services can therefore explore both organic and paid approaches.
If you’re also interested in broader digital marketing skills, our best online course platforms guide can help you compare different places to learn.
What Could Be Better?
The biggest concern is freshness. The course was last updated in April 2024. YouTube’s interface, advertising system, analytics, recommendation systems, and creator features can change significantly over time.
The course is also relatively short at under five hours. That makes it approachable, but learners shouldn’t expect deep specialization in YouTube SEO, advertising, analytics, or advanced channel strategy.
For someone primarily interested in current YouTube growth tactics, a newer specialist course may complement this material.
Is It Worth It?
For beginners who want to understand how YouTube can support a business or marketing strategy, this course is worth considering. It provides a useful foundation covering channel setup, video optimization, funnels, analytics, and advertising.
It may be less suitable if you already have an established YouTube channel and need advanced, up-to-date strategies for a specific area.
Verdict: A practical beginner-level introduction to YouTube marketing with a strong business and conversion focus. Its April 2024 update date is the main reason to supplement it with current information about YouTube’s latest tools and advertising environment. Check the current Udemy course page for the latest price and enrollment details.
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