If you want to learn marketing from a strategic and leadership perspective, rather than simply collecting individual SEO or social media tactics, Marketing MASTERCLASS for Startups and Leaders on Udemy takes a broader approach. Created by Brian Bozarth, M.A. Marketing, the course currently has a 4.7/5 rating from 1,852 ratings and 36,931 students. However, there is an important caveat: Udemy lists the course as last updated in March 2022.
What Does the Course Cover?
The course contains 52 sections, 204 lectures, and about 18 hours 14 minutes of content. Its focus is on developing a complete marketing strategy rather than learning isolated promotional techniques.
The six main areas include:
- Building a measurable marketing model
- Understanding customer beliefs and the buying journey
- Conversion Rate Optimization (CRO)
- Search Engine Optimization (SEO)
- Content engagement strategy
- Multi-channel lead acquisition
The first section focuses heavily on numbers, conversion rates, customer journeys, lead value, acquisition costs, and building scenarios from historical data. Later sections connect these measurements with beliefs, CRO, SEO, content, social, search, and email.
Who Is This Course For?
Udemy lists business owners, startups, marketers, freelancers, entrepreneurs, brand managers, marketing leaders, and CEOs among the intended audience. No previous marketing experience or existing audience is required.
It may be particularly useful for someone who wants to understand why a marketing activity should be performed, rather than simply learning how to execute it.
What Are the Strengths?
The biggest strength is its strategic orientation. The course emphasizes marketing models, ROI, customer journeys, conversion rates, and decision-making rather than treating marketing as a collection of disconnected tactics.
The practical exercises are another positive. The course includes homework and Google Sheet exercises designed to help learners build their own marketing model and funnel.
Its approach to CRO and SEO also connects these disciplines to the wider marketing strategy instead of treating them as completely separate activities.
If you’re building your wider online-learning strategy, our best online course platforms guide can help you compare different learning platforms.
What Could Be Better?
The biggest concern is freshness. Udemy currently lists the course as last updated in March 2022. Marketing fundamentals can remain useful, but specific SEO practices, digital platforms, analytics tools, advertising systems, and industry recommendations can change substantially over several years.
The course also isn’t primarily a quick tactical tutorial. If you’re looking specifically for step-by-step instructions for running today’s Meta Ads, Google Ads, or a particular social platform, a more recently updated specialist course may be a better fit.
Is It Worth It?
For entrepreneurs, startup founders, and marketers who want to develop strategic marketing thinking, this course is worth considering. Its focus on measurement, customer journeys, CRO, SEO, content, and multi-channel acquisition creates a useful framework for thinking about marketing as a complete system.
However, learners should treat the course’s older platform-specific information cautiously and supplement it with current resources where necessary.
Verdict: A strong strategy-focused marketing course with useful frameworks and practical exercises, but its 2022 update date is a significant consideration. It makes more sense for learning enduring marketing principles than relying on it as your only source for current digital-marketing tactics. Check the current Udemy course page for the latest availability and enrollment details.
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